Hybrid Design cherishes its relationship with alma mater, Flagler College. In fact, it is our entire agency’s alma mater. Every year we work with Flagler College Athletics to produce a series of billboards that feature student athletes and celebrate a different sport each quarter.
In my first year at Hybrid Design, I worked as a production designer on this project; exporting the vinyl artwork and billboard extensions according to spec for production. When promoted to Art director, I managed the project from start to finish; planning the shot list and billboard posting schedule, organizing the photoshoot, collecting signed model releases, and art directing on set to ensure the images were usable for our project. Upon receiving thumbnails, I made quarterly selections, tastefully retouched each image, updated the billboard design template, proofed the artwork with both client and vendor, and maintained seasonal communication with the billboard vendor to ensure timely and accurate installment of billboard vinyls and extensions.
Keeping a document with a detailed contact list, project timeline, and workflow allowed me to seamlessly pass the baton to the new art director during my final months with Hybrid Design. I also trained her on my personal process for skin retouching and color correction.
