Brand Identity
After completing an audit of their competitors (many of which were corporate, sterile, and riddled with overused colors in healthcare) I created a brand aesthetic that would attract modern young women. Elegance, strength, and feminine intuition are the brand pillars that inspired these designs.
Front End Web Design
Simply put, modern young women are women of the internet. It was important to create a website that provided a list of services, access to forms, and trust-building reviews. With an ultimate goal of acquiring new patients, the call to action to “request an appointment” is placed above the fold on the home page and reiterated at the bottom of every page on the website.
I designed the front end of the website in Adobe XD and provided the files to the contracted Web Design Agency, Business Builders, for development.
